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5 Do's and Don'ts for Designing a Vehicle Wrap

A truck wrapping service is a fantastic way to advertise your brand or business. Adding advertising to your vehicle or fleet can boost brand visibility for years to come. A vinyl wrap can last around five years or more, according to LinkedIn. This means that car wraps provide you with a cost-effective marketing tool that can spread your message. There are a few things to keep in mind, though, when you’re designing your car wrap. Here are a few tips to keep in mind.


1. DO: Plan Your Message and Design

You can’t be haphazard when it comes to your marketing strategies. You want to give the car wrap design the time and attention it deserves. It’s best to talk with truck wrapping service experts to get advice on how your message would be best delivered. These professionals will have ideas and advice to help make your wrap the best possible advertising tool.


2. DO: Think Bold

The point of a truck wrapping service is to grab attention. You will best accomplish this with bold images and truck letterings. When planning your graphic designs for the wrap, consider images that grab attention and express your message at the same time. You also want to make sure that your designs stay on brand. Don’t create images that clash in visual appeal or messaging with what you’re expressing in other types of advertising for the brand.


3. DO: Consider the Brand Message

As mentioned above, you must stay on brand with all advertising endeavors. You don’t want graphics or messaging on a car wrap that clashes with what people might see on your website or in your location. This can confuse potential customers and make them wonder if they’ve got the right business. Compare your wrap designs with your other pieces of advertising to make sure things work together smoothly to send a cohesive brand message to your audience.


4. DO: Maintain Your Wrap

Once the vehicle is wrapped, you’ll want to follow instructions on how to maintain the wrap. If it’s not kept in great shape, then the wrap will have the opposite effect on potential customers. The message delivered to potential customers may be that your business lets things go.


5. DON’T: Overcrowd Images

When you’re considering images and truck letterings, be sure you don’t overcrowd. This will make it difficult for people to understand your message. You should also consider that most people will see the wrap while driving. You don’t want them being too distracted from driving as they try to read the message if it’s placed badly or overcrowded.


These are just a few things you should consider if you’re looking to use a truck wrapping service. If you’re looking for professionals in your area for this service, contact The Print Parlor today.

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